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Innovator
AI-based Digital Marketing platform
Innovator, A Digital Marketing platform.

Today’s most utilized demand gen channels do no justice to the wealth of B2B behavioral metrics that exist as big data. And traditionally siloed lead program tiers (CPCs, MQLs, SQLs) have effectively steered marketers away from asking—What’s the bigger picture?

The bigger picture is what you’ll miss when you’re only looking for brushstrokes. The bigger picture is a dynamic demand landscape already surrounding your products and services. It’s a complete view of a lead—from contact information to historical engagement and intent cues. It’s every social click, ad click, and brand interaction put into context.

Innovator, 
Digital Marketing platform.

Today’s most utilized demand gen channels do no justice to the wealth of B2B behavioral metrics that exist as big data. And traditionally siloed lead program tiers (CPCs, MQLs, SQLs) have effectively steered marketers away from asking—What’s the bigger picture?

The bigger picture is what you’ll miss when you’re only looking for brushstrokes. The bigger picture is a dynamic demand landscape already surrounding your products and services. It’s a complete view of a lead—from contact information to historical engagement and intent cues. It’s every social click, ad click, and brand interaction put into context.

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Discover a truly transparent view of your marketing activities with Innovator and start realizing value you weren’t even looking for.

Innovator's intelligent profiling engine captures all of your cross-channel engagement and seamlessly alerts you the moment a target account meets your qualifying criteria and point you towards your best lead.

Data

Built on our industry-leading global database of 160M+ B2B records—the key component to the engine’s architecture—Innovator enables marketers to translate anonymous metrics into actionable contact, account, intent, and install-base information as it builds and scores detailed profiles of every visitor.

What you see

While viewers scroll and move from one piece to the next, the intelligent monitoring engine captures which assets were viewed and for how long, and automatically scores prospects based on engagement thresholds set by you.

This information is aggregated for display in the analytics module, and high-scoring prospects are flagged and routed properly to your CRM.

Technology

Innovator revolutionizes all of your web content by layering intelligent monitoring technology behind each page. Once published on any channel, engagement activity is tracked, aggregated, and attributed to visitors' intent profiles.

Bundle relevant content together to encourage self-nurturing via our experience interface. Or, simply implement Innovator Monitoring Technology on your forms, ads, standalone content, and website

Analytics

Every visitor to your content is matched against our 160M+ database of B2B buyers, resulting in a higher rate of known prospects and allowing you to extend your campaign’s reach.

By translating unknown visitors from email, social and ad channels, and creating a single profile of intent for each prospect’s activity across the web, Innovator Analytics provide rich results that put more context behind every lead.

What they see

Tailored to your brand and optimized for seamless, uninterrupted engagement, Innovator content experiences allow you to package your content to tell your story exactly the way you want it.

Arrange content to speak to a common market pain point, a solution benefit, or targeted personas.

These companies are already gathering more insights from every marketing initiative.